Give The Right First Impression
In a world where most people spend their time online, it makes sense that your hospital’s website should be a well-designed showcase of the benefits, services, and culture your team has to offer. If your website isn’t consistently updated, mobile and tablet compatible, or lacks consistent branding, it may be time to reevaluate the site.
Everything from color scheme to font is important when designing a website. The most important information is displayed at the beginning, followed by secondary and tertiary information. Think about the calls to action you want clients to see first, and how they will be displayed. Ask yourself, is your hospital site easy to read, can information be easily found and is the overall design visually appealing?
In today’s fast-paced, mobile-friendly world you website needs to meet the needs of your clients, no matter when or where they access your information. Your website may work on your laptop, but does it work on your desktop, cell phone, tablet, or different browsers? If you answered no to any of these questions, it may be time to think about redesigning your website to be responsive. A website should look good across all browsers and devices.
3. Ease of Navigation
Can visitors to your website (both on a computer or a mobile device) easily find contact information such as location, hours of operation, and social media profiles? Can they easily access information about a product or service you offer? Visitors should be able to find this information quickly and efficiently. If they are unable to do so, you risk potential clientele becoming frustrated and seeking out different websites for information.
4. Consistent Branding
Branding, the look, and feel of your company. This is extremely important to your overall marketing. Ensuring consistent branding on your website is a key element the development process. The website is an extension of your brand and should stay aligned with the other collateral your hospital puts into the market. In addition, it needs to stay true to the mission of your hospital. People associate brands they like with a feeling of trust. You want the brand to stay consistent so clients can quickly recognize your hospital.
5. Search Engine Optimization
SEO (Search Engine Optimization) helps decide your website placement in a Google (or other search engines) search. There are over 650 million websites out there today and more are popping up every day. It’s important to think about and incorporate keywords when designing your website. However, keywords are just a small factor when creating a website that’s SEO friendly.
Stay tuned for our next marketing blog that will elaborate on SEO and tips to make your website rise to the top!